2026 / 27 COLLECTION · SALES OPEN · BACKED BY THE NORTH
BACKED BY THE NORTH. BUILT FOR THE FUTURE.
Wear a little piece of the Yukon.
Help our skiers go further.
Shop Yukon-designed ski hats and headbands featuring original artwork by Monika Melnychuk, a much-loved Whitehorse illustrator. Every purchase supports Sasha, Sonjaa and the next generation of Yukon skiers.
Hats from $55 · Headbands $35 CAD Pickup at Whitehorse Nordic Centre
Backed by the North. Worn by Sonjaa.Backed by the North. Worn by Sasha.
YUKON ART. YUKON ATHLETES.60% YUKON WORLD CUP FUND40% CROSS COUNTRY YUKON
THE WINTER COLLECTION
Made for your next day on the trails.
Hats from $55. Headbands $35. Prices in CAD. Neck warmers coming soon.
Shown with optional fur pompom (+$30)
Sauce Hat
$55
Northern lights, Yukon wildlife and Monika’s skiing characters. Made by Sauce. Add a Minus40 fur pompom for $30.
S/M is the smaller fit; M/L is Sauce’s larger “One Size” option. Need help choosing? Ask us before ordering.
All sales final for size or change of mind, subject to applicable rights.
Not added yet
Fit & product details
Custom Sauce Fleece N’ Swift hat. Exact head-circumference ranges and fabric composition await supplier confirmation. Please ask us for sizing help before purchasing.
The new Sauce Headband · One size
Sauce Headband
$35
For cool mornings and warmer ski days.
One size
Not added yet
Fit & product details
Custom Sauce Brisk Headband, one size. Final fabric composition is being confirmed. Wash in cold water and follow the care label supplied with your item.
Neck warmer artwork preview · Not a product photograph
Yukon Neck Warmer
$25
A playful cast of Yukon skiers and snowflakes, ready to join you outside.
One size fits all
Coming soon. Ordering opens once stock arrives.
Product details
One size. Final material, measurements, and care instructions will be added when confirmed with the supplier.
Choose your winter kit above. Adding items to your bag does not reserve stock. Your order is confirmed after successful payment.
EVERY PURCHASE HAS A PURPOSE
One community. Every starting line.
The Yukon helped us find our way onto the world stage. This season, we want our fundraising to help the next generation find theirs.
Net profit, after project expenses, is shared between the Yukon World Cup Fund and Cross Country Yukon.
60%
Yukon World Cup Fund
Helping Sasha and Sonjaa cover costs between World Cup racing periods.
40%
Cross Country Yukon
Supporting athlete development and opportunities for young Yukon skiers.
One community. A future full of possibility.
ROOTED HERE. RACING EVERYWHERE.
Backed by the North. Built for the future.
We’re Sasha Masson and Sonjaa Schmidt, two skiers carrying the Yukon with us wherever we race.
With World Cup fees covered for the coming season, our fundraising needs have changed. The costs between racing periods remain, but there is also an opportunity to give back.
The Yukon World Cup Fund began with a community helping us chase our dreams. Our hope is to leave something lasting: a fund that can be carried forward by the next generation of Yukon skiers, giving them the same encouragement and opportunities we have received.
By bringing together Monika’s artwork and Cross Country Yukon athlete development, this collection is a step toward that legacy. It is about more than our next race. It is about who gets to stand on the starting line after us.
Sasha MassonSonjaa Schmidt
ART YOU CAN TAKE OUTSIDE
A whole community, in one design.
Monika’s artwork brings the Yukon ski community to life through its wildlife, winter landscapes, and shared dreams. The little skiers dressed in purple represent the next generation of Yukon athletes, sharing the trails with the characters representing Sasha and Sonjaa.
They carry a message for every young skier: the next breakout talent, Olympian, or world champion from the Yukon could be you. Big dreams can begin on our home trails, and with a community behind you, there is no telling how far you can go.
Sonjaa’s mountain goat celebrates a distinctive Yukon animal, with a playful nod to “GOAT,” or “Greatest of All Time.” It brings a little confidence and humour to the trails.
Sasha’s lynx reflects his admiration for this fast, elegant Yukon creature. Its speed and grace capture the way he hopes to move on skis.
Look closely at Sasha and Sonjaa’s characters in the artwork and you’ll spot the number 29. For us, it is a lucky number. It reminds us that a qualifying position never tells the whole story.
In sprint skiing, athletes first race against the clock. The fastest 30 qualify for the heats, where they race head to head and try to advance through the quarterfinals and semifinals to the final.
At the 2024 U23 World Championships in Planica, Slovenia, Sonjaa finished 29th in qualifying. She went on to win the final and become U23 sprint World Champion. From one of the last qualifying spots to the top of the podium, she showed how much can change once you get your chance.
For Sasha, 29 marked another breakthrough: finishing 29th in qualifying earned him a place in his first-ever World Cup sprint heats. It was his first opportunity to race head to head in the knockout rounds at that level.
Two milestones. The same number. We wear 29 as a reminder to believe in ourselves, take our chance, and keep going. To the next generation of Yukon skiers: your starting position does not define what comes next.
YUKON ART. YUKON CRAFT.
Meet the makers.
Meet Monika Melnychuk, the artist behind the collection
Monika is a Whitehorse-based illustrator with more than 20 years of experience. After working in Toronto, on Vancouver Island, and in Los Angeles, she came to the Yukon for a summer and made it home. Her expressive drawing, vivid colour, and playful humour give her characters their unmistakable personality.
To us, Monika is one of the people who help hold Whitehorse’s sporting community together. She has helped local sports organizations bring their projects to life through art that feels both athletic and distinctly Yukon. We’re grateful that she chose to bring that same spirit to our fund, helping us celebrate our home and encourage the skiers who will follow us.
Meet Lisa Preto, the Yukon maker behind Minus40 and the fur pompoms on our hats. Lisa has shared her fur-sewing skills through workshops with communities and young makers across the territory. Her pompoms add another local contribution to this collection, bringing Yukon craft together with Monika’s artwork.
Local online orders are collected at the front desk at Whitehorse Nordic Centre. Please wait for a ready-for-pickup confirmation before visiting. Outside Yukon? You’re welcome to order now, then email us with your order number and delivery location so we can arrange how to get your merchandise to you. Contact us and we’ll do our best to get your order to you!
Yes. The hat is $55, with an optional $30 fur pompom, for a total of $85. Prices are in Canadian dollars.
How are the proceeds shared?
After project expenses, 60% of net profit goes to the Yukon World Cup Fund and 40% goes to Cross Country Yukon athlete development.
What is the return policy?
All sales are final. We do not accept returns or exchanges for a change of mind or size selection. Please check your size and order carefully before purchasing. If an item arrives damaged or you receive the wrong item, contact yukonworldcupfund@gmail.com so we can help. This policy does not limit any rights you may have under applicable consumer law.
How is my order information used?
We use your name, email, phone number, purchased items, and pickup or delivery choice to process your order and coordinate fulfillment. Payments are processed by Stripe, and order emails are sent through Resend. We do not receive or store your full card number. Order details are available only through the protected store-owner area. For questions about your information, contact yukonworldcupfund@gmail.com.
How should I care for my merchandise?
Remove the fur pompom before washing your hat. Wash hats and headbands in cold water, and gently brush the pompom as needed to keep it looking its best. Always follow the care label supplied with your item.
MORE THAN MERCHANDISE
Another way to stand behind us.
Don’t need a hat? You can still be part of the journey. Support the Yukon World Cup Fund with a donation through our Zeffy page.
